Let's Talk About You: Why Values Matter in Communication

Let's Talk About You: Why values matter in communication

January 16, 20243 min read

Alright, let's kick things off by having a real heart-to-heart. Ever thought about who you are and why you do what you do? Maybe it sounds a bit off-topic when we're talking about sales and communication, but trust me, there's a fascinating connection between your values and how you interact with others.

So, why am I bringing up values when we're in the realm of selling and communication? Well, here's the deal – I'm currently diving into the world of neuroscience and coaching, and a recent lesson on values and life purpose shook up my whole perspective. It made me question not just who I am but also why I do what I do.

Throughout my life, I found myself doing things because I was told they were right or because they were expected of me by so-called experts. You know those people who think they know you better than you know yourself and are quick to tell you what to do. This applies to communication too, and here's a funny (and kinda sad) story to illustrate.

Back when I joined a big-shot pharmaceutical company, I had to make a presentation to the top honchos. My boss at the time decided to teach me how to give a presentation. Now, keep in mind, I grew up in New York City where using your hands and gestures while talking was second nature. But during this all-important presentation, my boss told me to keep my hands in my pockets and jingle some coins. It felt completely unnatural, but I followed his advice. You know what happened? It was a disaster. Why? Because it wasn't me speaking; it was some made-up version of me concocted by an authority figure. It took me years to figure out what was going on, and that's where values come into play.

Do you want people to really hear and understand you when you talk to them? Well, most of the time, right? Of course, we've got to remember that sometimes folks have a million things on their minds, so we might not be their top priority. But, in my opinion (and remember, these are just my thoughts), the most important part of communication is being authentic, being yourself.

Your values and your purpose are crucial here. For me, using my whole self, including those expressive hand gestures, is a vital part of my values. I have to be consistent in everything I do; otherwise, I'm just putting on an act, and people can spot that a mile away. But here's the kicker – we all have that little 'saboteur' inside us, that 'judge,' or as I like to call it, the 'sh**y committee.' They tell us what we should do, or worse, what we must do. They warn us that if we say this or that, it'll be the end of the world. You know the drill. It's up to us to have a chat with that part of ourselves.

Being true to who you are starts from within, and it's not always a walk in the park.

Here's a challenge for you: Next time you're about to do something important, like give a presentation, pause for a moment. What kind of conversation do you have with yourself? Do you hear different 'voices' or perspectives? Have you ever responded to them?

Stay tuned for the next blog, where we'll keep the conversation going and dive even deeper into authentic communication and self-discovery.


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Susan Carson, Ph.D

Have you experienced this? After earning my Ph.D., I was shocked - the world did not stand up to applaud me. Then came post-doc, board-certification in clinical chemistry, and teaching at a local university. Corporate America followed, I hoped for different results with recognition and respect I deserved. It was the same. I was a “knowledge peddler”, but it got me nowhere. The funny thing was, on the business side, I became so frustrated with the researchers being clueless of what the business was all about. The end result is that despite changing my working environments – attaining the results I wanted and deserved still seemed an unattainable reality. Years were invested working to understand the missing component – in order to obtain and get the desired results – in a timely and meaningful manner. Now I work with scientists and the business people they work with. Sharing the clear path to results they want. The mission of Smart Leadership Coaching is to provide you with the tools to become the influential expert that you are. Remember that getting results is all about getting things done, which means having the competencies in those areas – otherwise so many doors in your life will remain closed to you and you will never see the results you so richly deserve. No matter if you’re a graduate fresh out of college unsure what direction your career should take, a professional that has trouble understanding the business side of your company, or a manager confused by the scientific and technical processes your employees need to perform to be profitable, you need to call Dr. Susan Carson of Smart Leadership Coaching. A certified coach, scientist, speaker and former executive recruiter, she can help anyone take their career and learning to the next level. Start a career, find a job, improve your work, or better your life; give us a call, and Dr. Susan can help you today!

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